A New Hope

I've always wanted to sit down and write about my passion for science fiction.  This class was the excuse to do that.  I've learned a lot about myself and my writing.  I have work ahead of me to continue to improve my writing.  My persona was a good choice, however I have room for improvement.

I need to be more bold with my writing.  I tip toe around what I want to say, but I need to dive deeper.  Science Fiction is important to me because it speaks to me.  I have learned to think for myself.  I have learned to look at the world through different perspectives.  Most importantly, I have learned about myself.

Star Wars was a religious experience for me.  I based a lot on that story growing up.  I also looked to other stories to point my moral compass in a particular direction.

One of the reasons this is possible for me, and many others is the bold messages that are formed in these fictional worlds.  There are messages of unyielding temptations, harsh realities, and the message of hope, just to name a few.

There are so many different characters and stories, but the one thing I always gleaned from them was that no matter how bad things might be, there was always an obligation by the hero to do the right thing.  Whether the hero knew what the right thing was, or if he even decided to do right or wrong, the option for good was always there.

I'll leave you with the song below.  A lot of fans argue the best movie in the Star Wars trilogy was The Empire Strikes Back.  I can't argue with that.  However, I think the song that best summarizes the spirit of the story is this one. 

Social Media Campaign

The most striking campaign I've seen in social media is the Old Spice advertisements.  The first portion of that ad campaign was this video.  It became an instant success.  The video went viral and was trending on Twitter and shared on Facebook for weeks.  One of the moves Old Spice did was bring this success to Reddit. 

The actor in the video made a post on Reddit, where he recorded a sound board of sorts for the community's personal voice-mails.  See here. This was a huge leap towards a new type of viral ad campaigning.  It created a direct line of communication between the public and the marketers.

The Netflix Shuffler would focus its advertising power towards the three pillars in social media: Twitter, Facebook, and Youtube.  It will also attempt to create a conversation on Reddit as well.  By communicating directly with the consumers via a source such as Reddit, you are showing respect to the consumer.  It also allows for insightful information and suggestions on improving the consumer's experience and your product.