The most striking campaign I've seen in social media is the Old Spice advertisements. The first portion of that ad campaign was this video. It became an instant success. The video went viral and was trending on Twitter and shared on Facebook for weeks. One of the moves Old Spice did was bring this success to Reddit.
The actor in the video made a post on Reddit, where he recorded a sound board of sorts for the community's personal voice-mails. See here. This was a huge leap towards a new type of viral ad campaigning. It created a direct line of communication between the public and the marketers.
The Netflix Shuffler would focus its advertising power towards the three pillars in social media: Twitter, Facebook, and Youtube. It will also attempt to create a conversation on Reddit as well. By communicating directly with the consumers via a source such as Reddit, you are showing respect to the consumer. It also allows for insightful information and suggestions on improving the consumer's experience and your product.
One of the strengths of that campaign was when they started making videos in direct response to people that were talking to them on social media.
ReplyDelete